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Comprehensive Go-To-Market Playbook

Updated today

How to Position Theia to Your Clients:

Theia is our digital platform designed to help providers deliver personalized, data-driven care using real-time glucose and nutrition data. With features like metabolic reports, activity logs, AI-powered nutrition tracking, and client education tools, Theia makes it easy to translate nutrition and continuous glucose data into actionable insights that drive better outcomes.

Theia isn’t just software, it’s a bridge between technology and clinical care.

Key Benefits to Highlight:

  • Real-time metabolic insights without fingersticks or other invasive tests. Available to the client and the provider instantly

  • Simplified reporting for fast reviews and interventions using Theia's powerful algorithms

  • AI-powered activity logs that link food, exercise, feelings and more to goal tracking and glucose responses

  • Industry-leading client support - we're here to help your clients through the entire process

  • Improved care plan outcomes through personalization of the plan from nutrition and metabolic insights.

Choose How You’ll Offer Theia: Package, Standalone, or Hybrid?

Include Theia as Part of a Larger Package

Best for: Practices offering memberships, programs, or bundled services.

In this model, Theia is built into a comprehensive care plan. Often used alongside consults, labs, coaching, or nutrition services. Clients experience Theia as a seamless part of your value, not an add-on.

Example: “6-week metabolic reset program including labs, consults, and 6 weeks of Theia-powered glucose monitoring.”

Benefits:

  • Encourages better engagement and results

  • Easiest to align with structured care plans

  • Simplifies pricing for your clients

  • Adds value to existing packages by leveraging powerful tech

Offer Theia as a Standalone Service

Best for: Clinics testing interest, or those offering tiered service levels.

You can also offer Theia as its own service, a short-term data insight package that includes setup, glucose monitoring, and a single review session or consult. You can also offer our AI Nutrition standalone as a starting point for clients to gain real-time, collaborative nutrition insights.

Example for CGMs: “4-week CGM data review for $249 + CGM costs, includes CGMs, AI-powered nutrition tracking software, and two 1:1 consult sessions to review metabolic and nutrition data.”

Example for AI Nutrition: "4-week nutrition data consulting for $249, includes 12 months of AI-powered nutrition tracking software, and two 1:1 consults to review nutrition data"

Benefits:

  • Low-barrier entry for clients

  • Flexible to promote seasonally or as an add-on

  • Great intro to metabolic or nutrition care

Use a Hybrid Approach

Best for: Providers who want flexibility to serve different types of clients.

Many practices choose a hybrid setup, offering Theia as a core part of high-touch programs, while also making it available as a standalone insight tool for others.

Example: “Included in premium programs, or available à la carte for short-term insights.”

Benefits:

  • Allows you to test what resonates, whether it's offering AI Nutrition standalone as an entry point to collaborative care or encouraging multiple sensors to maximize metabolic insights right away

  • Can promote Theia as a marketing funnel to upsell packages based on metabolic or nutrition data

  • Supports both high-commitment and light-touch clients

  • Scales easily as your practice grows

How to Price CGM Tech in Your Care Plan Package

Adding Continuous Glucose Monitors (CGMs) to your care plan not only enhances patient outcomes but also creates a profitable and scalable revenue stream for your practice while providing actionable data for your clients.

This guide will help you structure CGM in pricing models for one-month, three-month, and long-term care plans, factoring in CGM costs, hourly rates, and other components of the overall package.

Hourly Rates

The most important component of any well-structured Care Plan Package is confirming your and your team's hourly rate. Pricing hourly rates are often defined by the designation of the field of your specialty but is up to your discretion. For additional context, here are some average hourly rates by designation from Practice Better:

  • Naturopathic Doctor $375

  • Medical Doctor $350

  • Naturopath. $350

  • Functional Medicine Practitioner $300

  • Lactation Consultant. $300

  • Nutritionist. $275

  • Nurse Practitioner. $270

  • Dietitian $250

  • Nurse $250

  • Holistic Nutritional Consultant $220

  • Wellness Professional $160

  • Health Coach $160

Consultations (Labor Cost)

Once you’ve established the hourly rates for your services, the next step is to determine the number of consultations included in your package. This may consist of an initial consultation (which is typically longer) followed by shorter, regular follow-ups.

For example, if you offer a 3-month package that includes:

• One 60-minute initial consultation

• Weekly 15-minute follow-ups (for 11 weeks)

Then, the total time spent with the patient over three months is 3.75 hours.

Pricing Breakdown:

• Hourly Rate = $250

• Total Time Spent = 3.75 hours

• Total Cost = $937.50 (Hourly Rate × Time Spent)

Fixed Costs

Next, you’ll need to determine the cost of any additional offerings in your package, such as lab tests, CGMs, or supplements. Example costs may include:

• Comprehensive Metabolic Panel (CMP) ($75)

• Lipid Panel (Cholesterol) ($60)

• Supplements ($250)

• Micronutrient Testing – ($500)

• Hormone Panel ($400)

• 12x CGMs - 3-Month Supply + Activation ($693)

Before incorporating these fixed costs into your package, first confirm your take rate on these offerings. It's important to note that some partners may provide affiliate rates where you earn commissions on sales, while others may offer discounted pricing below the public market rate. You should include these factors in your decision-making process.

At this point, you have two pricing strategies:

1. Pass the costs directly to the customer

2. Increase the price as an upsell to enhance perceived value

Example Package Breakdown:

Let’s say you include the following in your package:

• Hormone Panel ($400)

• Supplements ($250)

• Comprehensive Metabolic Panel ($75)

• 12x CGMs - 3-Month Supply ($693)

Your total fixed cost is $1,418. If you choose to increase prices by 10%, your final pricing calculation would be:

Total Cost = (Total Fixed Cost) × (Upsell Percentage)

• Total Fixed Cost = $1,418

• Upsell Percentage = 1.1 (10% increase)

• Final Price = $1,559.80

Conclusion:

Let's figure out the total package cost and how much profit you'll make as the provider of that package offering.

Final Price = (Labor Costs) + (Total Fixed Costs x Upsell Percentage)

  • Labor Costs = $937.50

  • Fixed Cost + Upsell = $1,559.80

  • Final Price = $2500 (rounded from $2497.30)

Now let's figure out your profit on this package which will include any commissions earned on your sales.

Let's say you earned the following commissions:

  • Hormone Panel ($25)

  • Supplements ($50)

  • Comprehensive Metabolic Panel ($10)

  • 12x CGMs - 3-Month Supply ($125)

Total Revenue = (Final Price - Fixed Costs) + (Commissions Earned)

  • Final Price = $2500

  • Fixed Costs = $1,418

  • Commissions = $210

  • Total Revenue = $1,292

How to Add CGMs in a Larger Practice (Multiple Managers)

Larger healthcare practices can face unique challenges in integrating this technology into their workflow. Managing sensor procurement, onboarding patients, handling support issues, and coordinating across multiple providers can quickly become overwhelming—especially in a busy practice with multiple managers.

At Theia, one of our main goals is to reduce your admin burden, allowing your team to focus on patient care instead of logistics & client support. Here’s how Theia makes it easy for larger practices to implement CGM technology efficiently and at scale

1. No Inventory Management—We Ship Directly to Clients (In Under 5 Days)

One of the biggest challenges for larger practices is ensuring patients can easily access CGM hardware. With Theia, we take care of prescriptions and ship sensors directly to patients, eliminating the need for inventory management or coordination with pharmaceutical retailers.

2. We Handle Client Onboarding

Managing prescriptions, compliance, and onboarding can be a headache for any practice, but it’s even more complex in a multi-provider environment. Theia simplifies this by handling:

• Prescription fulfillment for CGMs, so your team doesn’t have to coordinate with pharmacies.

• HIPAA compliance, ensuring patient data remains secure and private.

• Sensor & app onboarding, so your patients can start tracking their glucose with minimal effort.

This means your team doesn’t have to worry about compliance issues or lengthy onboarding processes—we take care of it all.

3. Multiple Managers Can Access Client Data

In larger practices, multiple providers or managers may need access to patient data. Theia’s intuitive dashboard allows your team to easily monitor and analyze patient glucose trends, ensuring that all relevant stakeholders can collaborate effectively.

With Theia, you can:

✅ Assign multiple managers to oversee client data.

✅ Monitor patient progress in real-time, helping to tailor treatment plans.

✅ Ensure seamless communication between different providers within your practice.

This shared access enables better coordination and ensures that every patient receives the support they need.

4. Try the Experience for Yourself—at a Discount

We believe in the power of firsthand experience, which is why we offer a discounted CGM experience for providers and their teams. Before recommending CGMs to patients, you can see exactly how they work, tracking your own glucose responses to food, exercise, stress, and sleep.

This not only builds confidence in the technology but also helps you better educate your patients on the value of real-time glucose monitoring.

5. Designate an Operational Lead—We’ll Support You Every Step of the Way

For a smooth integration, we recommend designating an operational lead in your practice to oversee CGM implementation in the first few weeks. This ensures a central point of contact who can coordinate with both Theia’s support team and internal staff.

But you’re not alone—Theia provides a dedicated team to help with the onboarding process, offering:

✔ Training and best practices for your team.

✔ Ongoing support to ensure seamless integration.

✔ Troubleshooting and optimization as your practice scales CGM use.

With the right structure in place and our hands-on assistance, your practice can integrate CGMs effortlessly while keeping operations running smoothly.

Using CGMs in Group Settings

Continuous glucose monitoring (CGMs) technology is revolutionizing the way healthcare providers approach patient care by providing actionable insights.

But how can medical practitioners incorporate CGM technology in a group setting, such as in a practice with group coaching sessions or larger wellness programs? In this article, we’ll explore how healthcare providers can utilize Theia effectively in group settings to enhance patient care, promote health education, and achieve better metabolic health outcomes.

Personalized Insights for All Clients

One challenge of group settings is that clients may feel they’re receiving less personalized attention due to reduced one-on-one time with their provider. However, CGM technology helps bridge this gap by offering real-time, continuous glucose data that clients can access anytime, giving them greater autonomy in understanding their health.

Meanwhile, providers can monitor client data through the Theia dashboard, ensuring they stay informed and can offer targeted guidance. This creates a dynamic environment where clients gain valuable insights into their metabolic health while still receiving tailored support within a group setting.

Creating an "Always On" Care Plan

One challenge in group settings is ensuring that patients stay engaged and follow their care plans. When patients don’t adhere to recommended actions, they are less likely to see results—leading to frustration and, ultimately, program dropout.

By integrating CGMs into group care, patients gain immediate feedback on their progress, allowing them to see what’s working and identify behaviors that may be negatively impacting their health. Theia’s scoring algorithm simplifies glucose data into an easy-to-digest format, helping patients recognize patterns and make informed decisions. Additionally, Theia’s photo-based logging offers an unbiased view of dietary choices, giving providers a clearer, more accurate picture of patient behavior without relying on subjective text-based entries

Facilitating Group Education & Creating Community

CGMs offer a wealth of actionable data that can be used in group education sessions to enhance patient engagement. With the real-time feedback provided by CGMs clients can compare and contrast the differences in their results.

For example, in a group of clients in a corporate wellness setting, the provider can present anonymized glucose data and discuss how different foods or activities affect glucose levels. This encourages patients to actively participate in their health journey, understand the science behind glucose metabolism, and take ownership of their health decisions.

Empowering Patients with Data, Proving Your Care Plan In Real-Time

In a group setting, CGMs offer a level of transparency and empowerment that is difficult to achieve with traditional testing methods. With continuous data, patients are no longer waiting months for a simple blood test to tell them how they’re doing. Instead, they are actively engaged in the process of monitoring their health as they are making behavioral decisions.

This empowerment is particularly important in a preventive or wellness-oriented group setting. By using CGMs, practitioners can equip patients with the knowledge they need to make immediate adjustments to their habits, based on real-time glucose data. Whether it’s recognizing how a meal affects glucose spikes or how exercise helps to stabilize levels, patients gain the ability to make more informed, timely decisions about their health.

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