Grow Your Program with Theia
Offering continuous glucose monitors (CGMs) as well as AI Nutrition through Theia is a powerful way to expand your practice, improve patient outcomes, and generate new revenue. This guide walks you through proven strategies to promote your Theia program across three key channels: social media, email, and in-office campaigns.
Social Media Marketing
Social media helps you reach both current patients and prospective clients in the spaces they already spend time. Consistent, educational content builds trust and positions your practice as a leader in metabolic health, preventive care and nutrition.
Educational Posts
"What is a CGM and who can benefit from wearing one?"
"5 things your blood sugar is telling you — even if you're not diabetic"
"How real-time glucose data can help you reach your health goals faster"
Patient Success Stories (with written consent)
Share anonymized or consented before/after stories highlighting lifestyle changes driven by CGM insights.
Behind-the-Scenes Content
Show your team setting up a CGM sensor
Walk followers through what a Theia check-in looks like
Introduce your care team and their passion for metabolic health
Engagement Posts
Polls: "Have you ever worn a continuous glucose monitor?"
Questions: "What's one health goal you're working toward this year?"
Quizzes: "Do you know what foods spike blood sugar the most?"
Email Marketing
Email reaches patients who already trust you. A well-timed, personalized message from their provider is far more likely to convert than any ad, especially when it connects CGM or AI Nutrition to a health concern they already have.
Building Your List
Collect emails at intake and during appointments
Add an opt-in to your patient portal or website
Segment your list by health condition (e.g., prediabetes, weight management, athletes, general wellness)
Email Campaign Ideas
Program Announcement
Condition-Specific Outreach
Educational Drip Series
Re-Engagement
Click here for a full list of pre-made email templates that you can use in your practice.
In-Office Marketing
We’ve created a short Hero Video that clearly explains what Theia is and how it works—so you don’t have to spend extra time repeating the same overview in every appointment:
Youtube: https://youtu.be/s62Uh_rSDL0
This video is designed to help patients understand Theia quickly: what it is, why it matters, and what they’ll be able to do inside the platform.
Why we made this video (and how it helps you)
We heard the same thing from providers again and again:
“I love Theia, but I don’t always have time to explain it from scratch.”
“Patients understand best when they see the story.”
“A simple intro video would make onboarding so much smoother.”
This Hero Video solves that.
Less time explaining
Faster patient understanding + buy-in
More consistent messaging across your practice
Smoother onboarding and higher engagement
Instead of walking through the full explanation yourself, you can simply say:
“Before we start, watch this quick video—then I’ll answer any questions.”
Where to use the Hero Video (recommended use cases)
1) Waiting room screens
Run the Hero Video on your waiting room TV or display monitor so patients see it before they’re called in.
Why it works: Patients arrive in the exam room already curious and prepared.
2) On an iPad during appointments
If you introduce Theia in your session, hand them an iPad and say:
“This is a quick overview of Theia—watch this and then we’ll personalize your setup.”
Why it works: It removes friction and makes your time together more focused on action.
3) Your website homepage (or “New Patients” page)
Embed the Hero Video on your homepage or service landing page to explain Theia before a patient ever books.
Why it works: It reinforces trust and turns “What is this?” into “I want this.”
4) In appointment follow-ups or onboarding messages
Send it in your post-visit email or your “Welcome to Theia” onboarding message.
Why it works: Patients can re-watch anytime, and it keeps momentum going between visits.
5) In your clinic’s intake flow / QR code handoff
Place a QR code at your front desk, in exam rooms, or on printed materials that opens the video instantly.
Why it works: It’s effortless for patients and scales across your entire clinic.
6) In social media or patient education highlights
Use the short-form versions (below) in Instagram Reels, Stories, TikTok, or YouTube Shorts.
Why it works: You get a clean, professional explanation without needing to film your own.
Ready to Use Social Media & Email Marketing Assets
To utilize the following assets, simply right-click and select "Save Image As" to download the graphic to your device. You can then utilize them freely in your marketing.
